Aiways IAA “#LoveYourDrive” guide

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The IAA Mobility in Munich remains one of the most important trade shows for the automotive industry. But in times when digital information dominates, many journalists are asking themselves, “Why even be physically on site?” Aiways answers this question in its very own way: with the Aiways IAA “#LoveYourDrive” guide – a culinary travel guide for Munich that introduces the small but nice and real attractions of visiting the trade fair.

“Times have changed. We are aware that journalists no longer necessarily have to come to the IAA to report on news. That’s why we want to offer those who still find their way to Munich something that doesn’t have an upload button: Unique culinary experiences,” says Dr. Alexander Klose, Executive Vice President of Overseas Operations at Aiways, explaining the idea behind the “#LoveYourDrive” guide.

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Eat, drink, write – the Aiways IAA ‘#LoveYourDrive’ guide”.

Instead of press conferences, crowded booths, glaring spotlights and glossy brochures, our “#LoveYourDrive” guide offers exactly what you need most before, during or after a stressful visit to the trade fair: rest, good food and good coffee or cocktail.

Bar Centrale

Perhaps the best aperitivo bar in Munich. At the end of the trade fair day, or as a stylish prelude to it. Bar Centrale offers an exquisite selection of coffees and drinks in an atmosphere that will delight not only every fan of Italy. The daily menu and pasta are also always an absolute recommendation. The only problem: it’s hard to get up from here and go back to the fair. But you don’t have to leave at all, just stay seated and enjoy the Italian lifestyle in the middle of Munich: Location

Man Versus Machine

Forget vending machine coffee, because here the name says it all. Anyone who thinks coffee is just a wake-up call has never discovered the magic for themselves. The Man Versus Machine is not only an eye-catcher for design lovers, but also a feast for the palate. The beans are carefully selected, roasted on site and prepared with artisanal perfection. Accordingly, there is no compromise here, only coffee of the true master class. The caffeine kick needed before (and also after) hours of press conferences: Location

Café Blá

An oasis of good taste. A must-visit for anyone who appreciates Scandinavian chic and first-class coffee. The Nordic touch in Munich beckons with unusual roasts, fantastic fresh-brewed coffee and, above all, a tranquility as if it had captured the stillness of Finnish lakes. Perfect for relaxing between a visit to the trade fair grounds and the Eventspace in the city center: Location


Coffee in perfection. This café is a masterpiece in latte art. Every sip is a voyage of discovery, and the handcrafted coffee variants set new standards for taste and aesthetics. Even in Munich, Suuapinga is in a class of its own. One cup here, and even the 100th trade show booth becomes an experience. A must for all coffee lovers: Location

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Giorgia Trattoria

For those who have had enough of finger food at the fair. Authentic Italian cuisine to fall in love with. Giorgia is your culinary ticket to Italy, with fresh ingredients and authentic recipes. The burrata and truffle pasta, in particular, are as legendary as the floral pattern on the walls, floors and seat covers. You shouldn’t necessarily have a follow-up appointment afterward, though, because they don’t skimp on the garlic. Online reservations are recommended, as Giorgia is currently one of the hottest tips among gourmets in the city: Location


If you’re on your way to the fairgrounds, you urgently need to make a stop at Chocolatte before entering the highway. It’s not just a bakery; it’s a temple of sweets. From handmade chocolates to complex cupcakes, Chocolatte is the ultimate place for a sweet break. And for the hearty, it offers perhaps the best pretzel-and-liver-cheese sandwiches in the entire city. And an ice-cold Spezi to go with it: location

“Products and their communication in 2023 is like a streaming series: everything is on-demand, fast and digitally available,” explains Bernd Abel, Director of Communication, PR and Political Affairs Europe at Aiways. “But what if you still want to be on site and enjoy the show and the city? We say: take advantage of the time and explore what Munich has to offer away from the hustle and bustle of the trade fair. So save your battery life for Instagram stories from these fantastic locations. Because at Aiways, we know: It’s the small, yet subtle things that make the difference. Just like in the automotive segment.”

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Aiways U5 SUV and U6 SUV-Coupé are ready for test drives

The current range of models from Aiways, consisting of the U5 SUV and the U6 SUV-Coupé, will prove the difference at the “firmenauto test drive 2023”. The magazine, which specialises in fleets, is organising a congress as part of the IAA Mobility 2023, where accredited visitors can test models with sustainable drives on extensive test drives.